Returning to the economy of word of mouth, the matter of entry into this Chucho of the Customer about a few published studies on the confrontation between the word of mouth online and offline, and user behavior to the information received by one or other means. In one study that highlights shown, unlike the study whose photograph he indicated that the word of mouth happens in person for 75% of the time, because this would have greater credibility than using online resources.
I think we should evolve and on the approach, focusing less on the medium, and more in the message, which in essence is what is important in the word of mouth. The credibility lies in the person and that gives us confidence, won over time, via mail, twitter, a blog? and based on discussions with them. In addition, Europe seems that the trend is on this idea, according to another study, in which users often use the online resources for advice, even though not relying heavily on information that is read on the Internet. Question time, I guess.
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