It is the result of a survey conducted by Brandchannel, Brandjunkie 2008. Apple is the one that has the greatest impact on consumers around the world, followed by Nike, Coca-Cola and Starbucks. Here are the main questions and answers from the survey:
1. Is Next to mark what would you like to sit at a dinner?
Apple (14.3%), Virgin (4.1%), Google (3.7%), Coca-Cola (3.2%) and Nike (3.2%)
2. If there existed 100 years ago, what brand you think would have had more impact on history?
Apple (15.5%), Microsoft (10.4%), Google (8.4%), Coca-Cola (8.3%) and Ford (4.3%)
3. What brand that no longer exists revivirÃas?
No (12.4%) jeje
4. What mark would you like to discuss?
Microsoft (6.1%), Apple (4.3%) None (3.8%), Coca-Cola (3.5%) and McDonaldand # 8217; s (3.2%)
5. What brand is the one that most inspires you?
Apple (22.1%), Nike (6.6%), Coca-Cola (3.8%), Google (3.6%) and Starbucks (3.4%)
6. What brand one?
Apple (9.8%), Nike (4.4%), Coca-Cola (2.7%), Virgin (2.2%) and BMW (2.1%)
7. What brand needs a rebranding?
Microsoft (4.5%), USA (2.3%), Ford (2.2%), Coca-Cola (1.8%) and Pepsi (1.7%)
8. Without mark is not what you might live?
Apple (15.2%) None (8.6%), Coca-Cola (6.0%), Google (5.5%) and Starbucks (2.7%)
9. What brand revolutionize the branding industry in the next five years?
Apple (22%), Google (17.8%), does not exist (5.6%), Facebook (1.8%) and Nike 1.7%)
10. What brand do you think is and '; verdeand '; truth?
No (19.4%) jeje
The article can be accessed by all the responses of 2,000 respondents from 107 different countries.
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